Twitter Reimagined by Designer who Created Viral … – The Next Web

Twitter Reimagined by Designer who Created Viral … – The Next Web

Designer Fred Nerby's conceptual redesign for Facebook went wildly viral earlier this year, and now he's back with a new look for Twitter. Join The Next Web Conference USA in New York on October 1 & 2! Designer Fred Nerby's conceptual It's the classic �Rabbit Hole effect� where you can stumble upon information that leads you deeper in to a digital experience and that opens up new doors for more content, insight and knowledge for the topic of interest.

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Designer Fred Nerby’s conceptual redesign for Facebook went wildly viral earlier this year, and now he’s back with a new look for Twitter.Nerby’s project is centered around interacting with a celebrity on Twitter, specifically Rihanna. It’s definitely eye-catching, though I’d be curious to see how these concepts would apply to other uses for Twitter, such as journalism and real-time conversations around events.The concept’s look teases one possible revenue stream for Twitter: premium pages for celebrities and brands with customized features for their respective verticals. It’d certainly go against their multi-platform unification strategy, but if the extra features increased engagement, it’d be worth the money for accounts with sizable followings.➤ Twitter: A Digital ExperienceIf you’re interested in learning how Nerby went about creating the redesign, check out our Q&A with him below.TNW: What made you want to attempt this new look for Twitter?Fred Nerby: Twitter is one of the main platforms for communication online and I wanted to create a deeper engagement and visual experience between users and that content. By bringing conversations and data to life you’re creating engagement and the excitement to explore further turns in to an experience. It’s the classic “Rabbit Hole effect” where you can stumble upon information that leads you deeper in to a digital experience and that opens up new doors for more content, insight and knowledge for the topic of interest.The concept/story is focusing on three major media distributors, artists, magazines and motion pictures that’ll guide the viewer through a discovery process through the concept. The templates were designed up in a way that enables users and companies to gain more control of their account while also injecting more interactive components, such as turning tweets into graphics and galleries with live tweet feeds etc.Can you describe the process behind the creation of this concept?The approach of this Twitter concept was very much a sketched up world of conversations and how to get a user to connect with those conversations. I made a decision to never steer away from the visual experience of live tweets and it became the glue that held everything together in this concept.I wanted to create a desktop experience where content is so much more than just data on a wall. …

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Twitter Reimagined by Designer who Created Viral … – The Next Web

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