Meetup simplifies its member homepage as it builds … – The Next Web

Meetup simplifies its member homepage as it builds … – The Next Web

New York-based events platform Meetup has released a simplified redesign of its homepage as it pursues a design strategy of paring down features on its desktop Web version and establishing its mobile experience as the

via new york web designer – Google Blog Search:

New York-based events platform Meetup has released a simplified redesign of its homepage as it pursues a design strategy of paring down features on its desktop Web version and establishing its mobile experience as the product baseline.We’ve been hearing a lot about companies taking a “mobile-first” approach lately, but Meetup is taking things one step further. Rather than simply prioritizing work on its mobile website and native apps, the company is reworking its platform so that it is not dependent on any non-mobile features.The new member homepage actually collapses two pages into one – the old member home and the find page. It’s a nice clean look that includes group suggestions, calendar information and search functionality on the same page.This is what it used to look like:And this is the new design:Having emerged in the same era as other notoriously plain websites like Craigslist and OpenTable, Meetup isn’t exactly known for cutting edge design. However, the company is using the move to mobile as an opportunity for a fresh look.“We’re assuming that Web will be dead,” Jimena Almendares, Meetup’s Product Lead, explained in an interview. “If it doesn’t make it to exist on mobile, we’re just throwing it away.”The process involves evaluating whether each feature in a product has the right to exist and then cleaning up if it doesn’t. The end result for Meetup will be parity across all platforms. The new look is arriving first on desktop, but Meetup is in the midst of bringing these changes to the mobile Web, iOS and Android versions of its service.Meetup has seen a 380 percent increase in activity on mobile devices since January. …

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new york web designer – Google Blog Search

Meetup simplifies its member homepage as it builds … – The Next Web

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