John Edson talks about principles for insanely great design at IDSA conference April 20

John Edson talks about principles for insanely great design at IDSA conference April 20

John Edson talks about principles for insanely great design at IDSA conference April 20
John Edson talks about principles for insanely great design at IDSA conference April 20LUNAR’s John Edson will be sharing seven principles based on Apple’s approach to design at the IDSA Midwest District Design Conference April 20. John’s talk will be based on his book, Design Like Apple, which uncovers the lessons from Apple’s singular approach to product creation, manufacturing, delivery and customer experience.The Indianapolis conference explores new models for design practice-like Apple’s approach. The world’s leading consumer electronics company sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail-from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package.John will show how design can create a competitive advantage by delivering beauty, ingenuity and charisma.“Apple creates a unique voice and expresses its taste so confidently that the company became a tastemaker, a leader that others follow,” John says. “Steve Jobs wasn’t a designer by training, but he exemplified many of the traits of a great designer: He was creative, curious, exploratory and playful. He paid close attention to the world around him and came to appreciate a simple, refined aesthetic.”If you’re at the IDSA conference, check out John’s talk Saturday afternoon. Learn more about Design Like Apple and John’s seven principles for creating insanely great products, services and experience here.Posted: April 19, 2013 at 2:56 pm in Connections, Creativity, Industrial Design | Permalink | Comments (0) | TrackbackLeave a ReplyClick here to cancel reply.

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LUNAR’s John Edson will be sharing seven principles based on Apple’s approach to design at the IDSA Midwest District Design Conference April 20.

John’s talk will be based on his book, Design Like Apple, which uncovers the lessons from Apple’s singular approach to product creation, manufacturing, delivery and customer experience.

The Indianapolis conference explores new models for design practice-like Apple’s approach. The world’s leading consumer electronics company sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail-from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package.

John will show how design can create a competitive advantage by delivering beauty, ingenuity and charisma.

“Apple creates a unique voice and expresses its taste so confidently that the company became a tastemaker, a leader that others follow,” John says. “Steve Jobs wasn’t a designer by training, but he exemplified many of the traits of a great designer: He was creative, curious, exploratory and playful. He paid close attention to the world around him and came to appreciate a simple, refined aesthetic.”

If you’re at the IDSA conference, check out John’s talk Saturday afternoon. Learn more about Design Like Apple and John’s seven principles for creating insanely great products, services and experience here.

For more info: John Edson talks about principles for insanely great design at IDSA conference April 20

LUNAR > creativity that makes a difference industrial design, product design, engineering design, graphic design, interaction design » Industrial Design

John Edson talks about principles for insanely great design at IDSA conference April 20

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