Destination Kors

Destination Kors

Destination Kors

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NEW YORK September 7, 2011 – Introducing DESTINATION KORS – the new online lifestyle destination centered around the world of Michael Kors, curated by the designer himself.

DESTINATION KORS represents a unique innovation in the online space. One part editorial site, one part digital dashboard, DESTINATION KORS is the first of its kind to integrate all facets of a luxury brand – from the designer, to product, to e-commerce – all in a seamless, unified destination. The site will also serve as the content engine housing the brand’s digital touchpoints, such as Facebook, its popular Twitter page, and eventual retail points of sale, in an aesthetic emblematic of the Michael Kors brand. And that’s just the beginning.

DESTINATION KORS offers visitors never-before-seen content, including videos of Michael’s trips around the world, behind-the-scenes footage of his runway shows, and the premiere of his 30th anniversary celebration, starring Jennifer Hudson, Mary J. Blige, Debra Messing and more. Also watch Michael’s video collaborations with bloggers, tastemakers and influencers from various artistic disciplines.

Fans of “Project Runway” can tune in to get the exclusive scoop each week on what Michael thought of the designers. Visitors will also enjoy Michael’s personal scrapbook highlighting his travels, trip photos and inspirations of the moment. A special section is dedicated to exclusive backstage moments at the Michael Kors fashion show.

“I am so excited to have an online destination that can serve as the home to everything this brand is about,” said Michael Kors. “With DESTINATION KORS, I can create engaging, interactive content for my customers and fans. I can also showcase who I am and what I represent in the fashion and lifestyle space on a digital level.”

As Michael Kors increases its global reach, DESTINATION KORS will offer localized editorial features in each of the brand’s markets, starting with Japan and China this fall, and all locations by early 2012. Unlike other websites, DESTINATION KORS is a living space, where design and content allows the experience to constantly adjust and evolve. Designed in partnership with New York-based agency, VMG Creative, DESTINATION KORS is more than a website. It’s a Destination.

Michael Kors is recognized worldwide as a preeminent designer for luxury accessories and ready to wear.  His namesake company, established in 1981, currently produces a range of products through his Collection and MICHAEL Michael Kors lifestyle labels, including accessories, men’s & women’s ready to wear, and a full line of fragrance and beauty products for both women and men.  Michael Kors stores are located in some of the most prestigious cities in the world including New York, Beverly Hills, Palm Beach, Chicago, London, Milan, Paris, Munich, Tokyo, Seoul and Dubai.


Mary Fontamillas

Vice President, Public Relations


T: 212.201.8191


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Destination Kors

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